How do you tell semi-complex stories in a fraction of time, make it look great, and shoot it all in a heart beat? This was about guys being guys, effortlessly attracting girls; three storylines packed with emotion, intimacy, and everything is on the move. To get it all done, on time with a great look, required detailed planning, acrobatics on the fly and a willingness to break conventional rules. This is the stuff I geek out on - the tricks behind visual storytelling.
Bauble Bar’s first national campaign.
This four year campaign was a nod and update to Nair's popular "Short Shorts" commercials from the 70’s.
"Street Dance" :30
"Moroccan Argan Oil" :30
"Brazilian Spa" :30
"Brazilian Spa" Client :15’s
The Goal: Create a “Making Of” documentary film for Smart Car’s new collaboration with fashion designer Jeremy Scott. The Challenge: The car was already completely built and still hidden from the public (which also meant we couldn’t shoot the car in-action initially). Based on our previous experience recreating a documentary look for Dove, the client approached us to help them develop an authentic looking series of films for their upcoming launch. Besides a 5 minute “making of” piece, they also wanted a creative web film where we utilized some experimental FX techniques from the “Midnight Lights” project.
A long time ago, looking outside my window in the city I thought, "I bet I could figure out a way to animate all these lights to music." I clung on to that idea until moving to San Francisco. By then I wanted to apply it to a stadium. I decided to shoot a test in my kitchen. With that test I pitched the idea to the NFL. One thing led to another... then I got lucky. In one night with a dozen giddy photographers camped out at Century Link Field in Seattle, we turned on each light bank, one at a time. The trick is essentially bracketing and animation in post. The rest is a bit geeky and overly technical. Enjoy!
Commercial direction for numerous beauty campaigns and clients. Particularly Unilever (Rexona, Shield), Nivea and Dove.
"About You" - What first started off as a new campaign for the morning team to air during the Super Bowl expanded to become a broader campaign for the evening news team as well. The goal: Capture authentic vignettes of the Bay Area's incredible energy, as well as the station's, expressing what our news is essentially all about... "you."
"Bridges" - The last spot was part of our "Bridges" campaign. The bridge motif was used to express the role of our legacy news brand as one of the important bonds tying the incredibly diverse Bay Area together.
A fun East Coast campaign for Parx Casinos. "Step Into Epic" & "So Vegas you'll think it's Vegas."
“Pam Cook” and “Steve Paulson” from an Emmy Nominated Campaign for KTVU’s Mornings On 2 news team.
Jeremy Scott - “An Electrifying Love Story” - A short film for the introduction of Jeremy Scott’s signature Smart Car design.