How do you tell semi-complex stories in a fraction of time, make it look great, and shoot it all in a day? Well, one you don’t. We took the table-top elements and squeezed it into a separate half-day of shooting. But there’s still a lot going here: Three couples, three stories, emotion, intimacy, and everything is on the move. To get it all done, on time with good story and a great look, takes both detailed planning and acrobatics on the fly. Most of all, in order to tell complex stories in 30 seconds requires an ability to visualize and willingness to break linear rules. Stuff like this on the fly with all the other moving production parts is incredibly tricky and one my favorite things that you’ll find sprinkled throughout my work. This is the stuff I geek out on - the tricks and strategy of visual storytelling.
The first national campaign for Bauble Bar, a game changing online retail company for jewelry.
A nod and modern update to Nair's retro "Short Shorts" commercials.
"Street Dance" :30
"Moroccan Argan Oil" :30
"Brazilian Spa" Client :15’s
The Goal: Create a “Making Of” documentary film for Mercedes Benz’ new Smart Car collaboration with fashion designer Jeremy Scott. The Challenge: The car was already completely built and still hidden from the public (which meant we also couldn’t shoot the car in-action). The client approached me to help them achieve an authentic looking documentary based my previous experience creating an authentic documentary look for one of Dove’s “Real Beauty” commercials. Besides a 5 minute “making of” piece, they also wanted a creative web film where we implemented the interesting animation techniques from my “Midnight Lights” project.
A long time ago, looking outside my window in the city I thought, "I bet I could figure out a way to animate all these lights to music." I clung on to that idea until moving to San Francisco. By then I wanted to apply it to a stadium. I decided to shoot a test in my kitchen. With that test I pitched the idea to the NFL. One thing led to another... then I got lucky. In one night with a dozen giddy photographers camped out at Century Link Field in Seattle, we turned on each light bank, one at a time. The trick is essentially bracketing and animation in post. The rest is a bit geeky and overly technical. Enjoy!
Commercial direction for numerous beauty campaigns and clients. Particularly Unilever (Rexona, Shield), Nivea and Dove.
"Investigative Journalism" :30sec
"Good Choices" :30sec
"About You" - What first started off as a new campaign for the morning team to air during the Super Bowl expanded to become a broader campaign for the evening news team as well. The goal: Capture authentic vignettes of the Bay Area's incredible energy, as well as the station's, expressing what our news is essentially all about... "you."
"Bridges" - The last spot was part of our "Bridges" campaign. The bridge motif was used to express the role of our legacy news brand as one of the important bonds tying the incredibly diverse Bay Area together.
A fun East Coast campaign for Parx Casinos. "Step Into Epic" & "So Vegas you'll think it's Vegas."
“Pam Cook” and “Steve Paulson” from an Emmy Nominated Campaign for KTVU’s Mornings On 2 news team.
Jeremy Scott - “An Electrifying Love Story” - A short film for the introduction of Jeremy Scott’s signature Smart Car design.